So now that we have all our marketing materials designed, printed and ready for…well duh – marketing right? We decided to take it all for a test drive as it were and devised a marketing campaign where we would thank REALTORS® in advance, for considering Signet Home Inspections for their next referral. And as good as our marketing materials may be, we thought we had better play it safe and include a nice piece of dark chocolate to make sure we really got noticed. So wanting the best possible chocolate and presentation, we enlisted artisan chocolatier Mona Keady of Raffine Chocolates in Newcastle California to craft the chocolate and put it all together.
She created an irresistible dark chocolate bar that says “Thank You”, sealed and placed it in a beautiful gold box with window and flap, secured it with a black elastic band tied to our business card and put it in a cello bag with our brochure. Our thought was that if because of this marketing piece Realtors® and their clients would go to our website and feel comfortable enough to give us a shot, they would forever be sold! Thus far the campaign has been a great success with multiple new referrals and rave reviews from REALTORS® and their clients alike about both our inspections and reports. Below is the presentation.